[et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”header” _builder_version=”4.20.4″ _module_preset=”default” background_image=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/05\/capstone-website-header.png” top_divider_height_tablet=”” top_divider_height_phone=”63px” top_divider_height_last_edited=”on|phone” bottom_divider_style=”mountains2″ bottom_divider_height=”500px” bottom_divider_height_tablet=”500px” bottom_divider_height_phone=”115px” bottom_divider_height_last_edited=”on|phone” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/Popsilos-Social-headers.png” title_text=”Popsilos Social headers” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.20.4″ _module_preset=”default” min_height_last_edited=”off|phone” custom_margin=”||-58px|||” custom_padding=”0px|||||” bottom_divider_color=”#87649C” bottom_divider_height=”66px” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”b6cb9bd8-0fbd-4699-b58d-51b3d480db23″ header_2_font=”|||on|||||” header_2_text_color=”#000000″ header_2_font_size=”70px” header_2_line_height=”1.1em” header_2_font_tablet=”|||on|||||” header_2_font_phone=”|||on|||||” header_2_font_last_edited=”on|phone” header_2_font_size_tablet=”30px” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Row” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||29px|||” custom_css_main_element=”display: flex;||flex-wrap: wrap;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_phone=”order: 2;” custom_css_main_element_tablet=”order: 2;”][et_pb_text content_tablet=”<\/p>\n
GROUP MEMBERS<\/p>\n
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GROUP MEMBERS<\/p>\n
” content_last_edited=”on|phone” disabled_on=”off|on|off” _builder_version=”4.20.4″ _module_preset=”f0cf31b9-b2e7-4752-a57c-6e2f73347b36″ text_font=”Teko||||||||” text_text_color=”#000000″ text_font_size=”30px” text_line_height=”1em” header_font=”League Gothic|||on|||||” custom_margin_tablet=”” custom_margin_phone=”22px||||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
GROUP MEMBERS<\/p>\n
[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n
” content_phone=”<\/p>\n
Steven Dworkin, Eddie Benhin, and Joe Creech<\/p>\n
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[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n
INDUSTRY PARTNER<\/p>\n
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INDUSTRY PARTNER<\/p>\n
” content_last_edited=”on|phone” disabled_on=”off|on|off” _builder_version=”4.20.4″ _module_preset=”f0cf31b9-b2e7-4752-a57c-6e2f73347b36″ text_font=”Teko||||||||” text_text_color=”#000000″ text_font_size=”30px” text_line_height=”1em” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n
INDUSTRY PARTNER<\/p>\n
[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n
Popsilos<\/p>\n
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Popsilos<\/p>\n
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Popsilos<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.20.4″ _module_preset=”default” custom_css_main_element=”order: 1;||” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”f0cf31b9-b2e7-4752-a57c-6e2f73347b36″ text_font=”Teko||||||||” text_text_color=”#000000″ text_font_size=”30px” text_line_height=”1em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n
PROJECT DESCRIPTION<\/p>\n
[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n
The scope of our project was to create a social media campaign for Popsilos that highlighted the different farms that are a on the Popsilos circuit, sharing the stories around these farms, and the surrounding communities. This included carefully designing and scheduling social media posts on both Facebook and Instagram. The target audience are teens, young adults that are Ottawa or Ontario locals. The posts also contained short form video content that helped tell the target audience what Popsilos is about. The main objectives with this project were to increase the brand awareness of Popsilos and to improve their social media presence.<\/p>\n
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The scope of our project was to create a social media campaign for Popsilos that highlighted the different farms that are a on the Popsilos circuit, sharing the stories around these farms, and the surrounding communities. This included carefully designing and scheduling social media posts on both Facebook and Instagram. The target audience are teens, young adults that are Ottawa or Ontario locals. The posts also contained short form video content that helped tell the target audience what Popsilos is about. The main objectives with this project were to increase the brand awareness of Popsilos and to improve their social media presence.<\/p>\n
” content_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” min_height=”150px” custom_margin=”-23px||||false|false” custom_padding_tablet=”0px||17px||false|false” custom_padding_phone=”0px||17px||false|false” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
The scope of our project was to create a social media campaign for Popsilos that highlighted the different farms that are a on the Popsilos circuit, sharing the stories around these farms, and the surrounding communities. This included carefully designing and scheduling social media posts on both Facebook and Instagram. The target audience are teens, young adults that are Ottawa or Ontario locals. The posts also contained short form video content that helped tell the target audience what Popsilos is about. The main objectives with this project were to increase the brand awareness of Popsilos and to improve their social media presence.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|off|on” module_class=”two-columns” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”-60px||||false|false” custom_padding=”||24px||false|false” custom_css_main_element=”display: flex;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
GROUP MEMBERS<\/p>\n
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GROUP MEMBERS<\/p>\n
” content_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”f0cf31b9-b2e7-4752-a57c-6e2f73347b36″ text_font=”Teko||||||||” text_text_color=”#000000″ text_font_size=”30px” text_line_height=”1em” header_font=”League Gothic|||on|||||” custom_margin_tablet=”” custom_margin_phone=”22px||||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
GROUP MEMBERS<\/p>\n
[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n
” content_phone=”<\/p>\n
Steven Dworkin, Eddie Benhin, and Joe Creech<\/p>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
INDUSTRY PARTNER<\/p>\n
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INDUSTRY PARTNER<\/p>\n
” content_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”f0cf31b9-b2e7-4752-a57c-6e2f73347b36″ text_font=”Teko||||||||” text_text_color=”#000000″ text_font_size=”30px” text_line_height=”1em” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
INDUSTRY PARTNER<\/p>\n
[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n
Popsilos<\/p>\n
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Popsilos<\/p>\n
” content_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”f0cf31b9-b2e7-4752-a57c-6e2f73347b36″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” min_height=”59px” custom_margin=”-23px|||||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
Popsilos<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Section” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||20px||false|false” custom_padding=”||0px||false|false” top_divider_style=”mountains2″ top_divider_color=”#FFFFFF” top_divider_height_tablet=”” top_divider_height_phone=”31px” top_divider_height_last_edited=”on|phone” bottom_divider_style=”mountains2″ bottom_divider_color=”#FFFFFF” bottom_divider_height_tablet=”” bottom_divider_height_phone=”47px” bottom_divider_height_last_edited=”on|phone” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/05\/divider-image-narrow.png” title_text=”divider image narrow” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Final Project” _builder_version=”4.20.4″ _module_preset=”default” min_height=”1235.7px” custom_margin=”-1px||||false|false” custom_padding=”0px|||||” top_divider_color=”#87649C” top_divider_height=”76px” top_divider_repeat=”1x” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”b6cb9bd8-0fbd-4699-b58d-51b3d480db23″ header_2_font=”|||on|||||” header_2_text_color=”#000000″ header_2_font_size=”70px” header_2_line_height=”1.1em” header_2_font_tablet=”|||on|||||” header_2_font_phone=”|||on|||||” header_2_font_last_edited=”on|phone” header_2_font_size_tablet=”45px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/Dvk_oxDDO-8″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” min_height=”150px” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
Popsilos is a project aimed at building community engagement in the Prescott-Russell area through local partnerships between Artists and Farmers. Each artwork represents a specific theme and unique stories in relation to the theme, collectively gathered from the farmers, artists and local community. The goal of Popsilos is to allow visitors to slow down and experience rural life while learning about these local stories and ways of life. While Popsilos’ current social media has done a good job of elevating the brand, the group thought a focused social media campaign would help tell the story of Popsilos and all the people involved with the project. Comprised of 41 pieces of content split between Instagram Posts, Reels, and Stories, each piece can stand alone but put together like a puzzle piece, the audience can see the full scope of the story of Popsilos. The stories from the farmers about farm life, local communities, and everything else they could think of represent the whole idea of Popsilos of displaying life outside of the city.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”50px||20px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Teko|||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_line_height=”1em” header_font=”League Gothic|||on|||||” text_font_size_tablet=”28px” text_font_size_phone=”26px” text_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
Development Process<\/p>\n
[\/et_pb_text][et_pb_text ol_position=”outside” ol_item_indent=”38px” content_tablet=”<\/p>\n
The goal of the social media campaign was to promote the different farms and communities close to future visitors. The goal was to answer the question, %22Why would people want to drive hundreds of kilometers to visit these silos and communities?%22 To answer this question, the social media content aimed to introduce viewers to the farms, the artwork, the farmers, and the community. The group travelled the Popsilos circuit exploring the communities, capturing B-roll footage, and interviewing a selection of the farmers. By immersing themselves in the experience, the final product is a very personable campaign that helps future visitors emotionally connect with the project. <\/p>\n
” content_phone=”<\/p>\n
The goal of the social media campaign was to promote the different farms and communities close to future visitors. The goal was to answer the question, %22Why would people want to drive hundreds of kilometers to visit these silos and communities?%22 To answer this question, the social media content aimed to introduce viewers to the farms, the artwork, the farmers, and the community. The group travelled the Popsilos circuit exploring the communities, capturing B-roll footage, and interviewing a selection of the farmers. By immersing themselves in the experience, the final product is a very personable campaign that helps future visitors emotionally connect with the project. <\/p>\n
” content_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” ol_font=”||||||||” ol_text_align=”left” width=”100%” min_height=”161px” custom_margin=”-20px||||false|false” custom_margin_tablet=”-20px||||false|false” custom_margin_phone=”-20px||-20px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
The goal of the social media campaign was to promote the different farms and communities close to future visitors. The goal was to answer the question, “Why would people want to drive hundreds of kilometers to visit these silos and communities?” To answer this question, the social media content aimed to introduce viewers to the farms, the artwork, the farmers, and the community. The group travelled the Popsilos circuit exploring the communities, capturing B-roll footage, and interviewing a selection of the farmers. By immersing themselves in the experience, the final product is a very personable campaign that helps future visitors emotionally connect with the project. \u00a0<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][ba_image_carousel autoplay_speed=”4900ms” slide_count=”1″ carousel_spacing_top=”3px” carousel_spacing_bottom=”3px” nav_bg=”rgba(221,221,221,0.35)” nav_pos_x=”-22px” nav_border_width=”2px” nav_border_color=”rgba(51,51,51,0.24)” _builder_version=”4.20.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” module_alignment=”center” custom_margin_last_edited=”off|desktop” custom_padding=”0px||||false|false” box_shadow_style=”preset1″ box_shadow_blur=”5px” locked=”off” global_colors_info=”{}”][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/popsilosSocial-1.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/popsilosSocial-2.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/popsilosSocial-3.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/popsilosSocial-4.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/popsilosSocial-5.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/popsilosSocial-6.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/popsilosSocial-7.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/popsilosSocial-8.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][\/ba_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”50px||20px||false|false” custom_padding_tablet=”50px||20px||false|false” custom_padding_phone=”50px||0px||false|false” custom_css_main_element=”display: flex;||flex-wrap: wrap;” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_phone=”order: 2;” custom_css_main_element_tablet=”order: 2;”][et_pb_image src=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/PopsilosSocial-instagram.png” title_text=”PopsilosSocial-instagram” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style=”preset1″ box_shadow_vertical=”1px” box_shadow_blur=”5px” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”order: 1;” custom_css_main_element_phone=”order: 1;”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Teko|||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_line_height=”1em” header_font=”League Gothic|||on|||||” text_font_size_tablet=”28px” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
social media strategy<\/p>\n
[\/et_pb_text][et_pb_text ol_position=”outside” ol_item_indent=”38px” content_tablet=”<\/p>\n
The campaign combines a mix of photo, graphic, and video-based content, with a heavy focus on video due to its heightened performance with social media algorithms. The personability of video content will serve to create deeper connections with the audience, keeping them immersed and engaged in the stories being told, resulting in a much more impactful campaign. <\/span>The edited interviews were then cut into smaller bite-sized videos, less than 90 seconds long, and edited into a vertical format, to be effective as Instagram reels. The shorter segments proved to be much more digestible and demanded less on the audience. <\/p>\n ” content_phone=”<\/p>\n The campaign combines a mix of photo, graphic, and video-based content, with a heavy focus on video due to its heightened performance with social media algorithms. The personability of video content will serve to create deeper connections with the audience, keeping them immersed and engaged in the stories being told, resulting in a much more impactful campaign. <\/span>The edited interviews were then cut into smaller bite-sized videos, less than 90 seconds long, and edited into a vertical format, to be effective as Instagram reels. The shorter segments proved to be much more digestible and demanded less on the audience. <\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” ol_font=”||||||||” ol_text_align=”left” width=”100%” min_height=”161px” custom_margin=”-20px||||false|false” custom_margin_tablet=”-20px||20px||false|false” custom_margin_phone=”-20px||10px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n The campaign combines a mix of photo, graphic, and video-based content, with a heavy focus on video due to its heightened performance with social media algorithms. The personability of video content will serve to create deeper connections with the audience, keeping them immersed and engaged in the stories being told, resulting in a much more impactful campaign. <\/span>The edited interviews were then cut into smaller bite-sized videos, less than 90 seconds long, and edited into a vertical format, to be effective as Instagram reels. The shorter segments proved to be much more digestible and demanded less on the audience.\u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”50px||20px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Teko|||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_line_height=”1em” header_font=”League Gothic|||on|||||” text_font_size_tablet=”28px” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n style and storytelling<\/p>\n [\/et_pb_text][et_pb_text ol_position=”outside” ol_item_indent=”38px” content_tablet=”<\/p>\n The capstone group travelled 400+ kilometres to create a social media campaign that provides a more personal look at the farms, artwork, farmers, and communities involved in the Popsilos circuit. The farms become more than a stop on a circuit. They become a destination to explore and a community to visit.<\/span><\/p>\n ” content_phone=”<\/p>\n The capstone group travelled 400+ kilometres to create a social media campaign that provides a more personal look at the farms, artwork, farmers, and communities involved in the Popsilos circuit. The farms become more than a stop on a circuit. They become a destination to explore and a community to visit.<\/span><\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” ol_font=”||||||||” ol_text_align=”left” width=”100%” custom_margin=”-20px||||false|false” custom_margin_tablet=”-20px||0px||false|false” custom_margin_phone=”-20px||-20px||true|false” custom_margin_last_edited=”on|tablet” custom_padding=”|0px||||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n The capstone group travelled 400+ kilometres to create a social media campaign that provides a more personal look at the farms, artwork, farmers, and communities involved in the Popsilos circuit. The farms become more than a stop on a circuit. They become a destination to explore and a community to visit.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][ba_image_carousel autoplay_speed=”4900ms” slide_count=”1″ carousel_spacing_top=”3px” carousel_spacing_bottom=”3px” nav_bg=”rgba(221,221,221,0.35)” nav_pos_x=”-22px” nav_border_width=”2px” nav_border_color=”rgba(51,51,51,0.24)” _builder_version=”4.20.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” module_alignment=”center” custom_margin_last_edited=”off|desktop” custom_padding=”0px||||false|false” box_shadow_style=”preset1″ box_shadow_blur=”5px” locked=”off” global_colors_info=”{}”][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/PopsilosSocial-post1.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/PopsilosSocial-post2.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/06\/PopsilosSocial-post3.png” _builder_version=”4.20.4″ _module_preset=”default” box_shadow_style_content=”preset1″ box_shadow_blur_content=”5px” global_colors_info=”{}”][\/ba_image_carousel_child][\/ba_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#000000″ top_divider_style=”mountains2″ top_divider_color=”#FFFFFF” top_divider_height_tablet=”” top_divider_height_phone=”42px” top_divider_height_last_edited=”on|phone” bottom_divider_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/cubmpd.ca\/capstone2023\/wp-content\/uploads\/2023\/05\/divider-image-narrow.png” title_text=”divider image narrow” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" popsilos social media campaignGROUP MEMBERS Steven Dworkin Eddie Benhin Joe Creech INDUSTRY PARTNERPopsilosPROJECT DESCRIPTIONThe scope of our project was to create a social media campaign for Popsilos that highlighted the different farms that are a on the Popsilos circuit, sharing the stories around these farms, and the surrounding communities. This included carefully designing and scheduling […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"class_list":["post-249977","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cubmpd.ca\/capstone2023\/wp-json\/wp\/v2\/pages\/249977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cubmpd.ca\/capstone2023\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cubmpd.ca\/capstone2023\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cubmpd.ca\/capstone2023\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cubmpd.ca\/capstone2023\/wp-json\/wp\/v2\/comments?post=249977"}],"version-history":[{"count":7,"href":"https:\/\/cubmpd.ca\/capstone2023\/wp-json\/wp\/v2\/pages\/249977\/revisions"}],"predecessor-version":[{"id":250073,"href":"https:\/\/cubmpd.ca\/capstone2023\/wp-json\/wp\/v2\/pages\/249977\/revisions\/250073"}],"wp:attachment":[{"href":"https:\/\/cubmpd.ca\/capstone2023\/wp-json\/wp\/v2\/media?parent=249977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}