Capturing Reality Pt. 4

AR is an experience where virtual objects are overlaid on top of the real world. This creates an experience that merges the real world and virtual items, creating an immersive and interactive experience. Popular and well-known examples of AR include Pokémon GO and social media filters.
AR is a technology approaching the centre of the Reality-Virtuality Continuum. Although virtual objects are present, the scene remains in the real world, keeping it on the left side of the continuum. More interactive than the previously showcased traditional photography, videography and 360 content, AR begins to show the potential of the virtual side of the continuum.
In the BMPD program, students have opportunities to explore digital technologies, such as AR. The students featured in our story, Living in a Virtual World, have been developing an interactive tool to express what it means to be a BMPD student. With the repeated narrative that has been told throughout the past few posts, we can finally see what the students have been creating – an AR filter for Snapchat using Snap Lens Studio.
Snap Lens Studio is a free software that allows you to create custom AR overlays for the Snapchat. The software includes templates for the user to follow to create their own mini experiences, from a simple face or world overlay to a highly interactive element such as a game.
Want to create a Snapchat filter using Snap Lens Studio? Follow along with the tutorial below.
As seen above, the letters BMPD are overlaid on top of an existing environment.
You can try the filter yourself by scanning the provided barcode in SnapChat!
Jada Rodgers is a 4th-year undergraduate student in the Media Production and Design program, focusing on interactive media. Her interests include gaming, art, and media. She hopes to combine her interests and expertise with Interactive Media in the future. She has collaborated on numerous projects and studies throughout her undergraduate experience, including Augmented Reality-based learning and a Virtual Reality storytelling project about COVID-19.
Part 5 – With Facebook, Instagram, and Twitter in Crisis, A New Generation of Apps Emerges
With Facebook, Instagram, and Twitter each in a state of disrepair, it should be no surprise that competitors are not just emerging but taking off. The first and most prominent competitor is TikTok, an international version of Douyin, which was released in the Chinese market in September 2016. TikTok was then released worldwide following a merger of its parent company with Musical.ly on August 2, 2018.
Part 4 – A Little Birdy Told Me Twitter Is Lost
I write this post amidst ongoing chaos at Twitter HQ. It is November 21, 2022, and a few dozen more Twitter employees have flown away from the nest. Elon Musk is the company’s “Chief Twit”, and his latest decision to reinstate former President Trump’s Twitter account has the world chirping. Since Musk’s ownership, Twitter has shed 60% of its employees between layoffs and attrition, cut 80% of its contractors, and experienced a humiliating Twitter Blue product reconfiguration.
Part 3 – Can We #ThrowbackThursday Our Way to the Old Instagram?
Founded in 2010 by Kevin Systrom and Mike Krieger, Instagram was an instant success. The app reached over one million users just two months after its release and reached ten million users in its first year. In some respects, its success should have been anything but a surprise: Mark Zuckerberg was an early courter, Jack Dorsey was an avid user, and Marc Andreessen and Chris Sacca had advised from the sidelines.
Part 5 – With Facebook, Instagram, and Twitter in Crisis, A New Generation of Apps Emerges
With Facebook, Instagram, and Twitter each in a state of disrepair, it should be no surprise that competitors are not just emerging but taking off. The first and most prominent competitor is TikTok, an international version of Douyin, which was released in the Chinese market in September 2016. TikTok was then released worldwide following a merger of its parent company with Musical.ly on August 2, 2018.
Part 4 – A Little Birdy Told Me Twitter Is Lost
I write this post amidst ongoing chaos at Twitter HQ. It is November 21, 2022, and a few dozen more Twitter employees have flown away from the nest. Elon Musk is the company’s “Chief Twit”, and his latest decision to reinstate former President Trump’s Twitter account has the world chirping. Since Musk’s ownership, Twitter has shed 60% of its employees between layoffs and attrition, cut 80% of its contractors, and experienced a humiliating Twitter Blue product reconfiguration.
Part 3 – Can We #ThrowbackThursday Our Way to the Old Instagram?
Founded in 2010 by Kevin Systrom and Mike Krieger, Instagram was an instant success. The app reached over one million users just two months after its release and reached ten million users in its first year. In some respects, its success should have been anything but a surprise: Mark Zuckerberg was an early courter, Jack Dorsey was an avid user, and Marc Andreessen and Chris Sacca had advised from the sidelines.
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