[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_post_title meta=”off” force_fullwidth=”off” image_width=”80%” _builder_version=”4.10.4″ _module_preset=”default” meta_font_size=”13px” background_color=”#201f1f” title_font_size_tablet=”” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” custom_css_post_title=”||||font-family: Inter;||font-style: normal;||font-weight: 900;||font-size: 54px;||line-height: 120%;||\/* or 65px *\/||text-align: center;||margin-left:40px;||margin-right:40px;||margin-bottom:40px;||color: #FFFFFF;||||text-shadow: 0px 4px 4px rgba(0, 0, 0, 0.25);” global_colors_info=”{}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.10.4″ _module_preset=”default” background_color=”#201f1f” global_colors_info=”{}”][et_pb_row _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#FFFFFF” _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cubmpd.ca\/storytellers\/wp-content\/uploads\/2022\/12\/ArielBioImage-1.png” title_text=”ArielBioImage” url=”https:\/\/cubmpd.ca\/storytellers\/about-us\/” _builder_version=”4.10.4″ _module_preset=”default” custom_css_main_element=”width: 48px;||height: 48px;” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.4″ _module_preset=”default” text_text_color=”#FFFFFF” positioning=”relative” horizontal_offset=”-137px” vertical_offset_tablet=”” vertical_offset_phone=”” vertical_offset_last_edited=”on|desktop” horizontal_offset_tablet=”0px” horizontal_offset_phone=”0px” horizontal_offset_last_edited=”on|phone” position_origin_a_last_edited=”off|desktop” position_origin_f_last_edited=”off|desktop” position_origin_r_last_edited=”off|desktop” custom_margin=”||||false|false” positioning_last_edited=”off|desktop” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow _builder_version=”4.10.4″ _module_preset=”default” text_orientation=”right” min_height=”55px” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/in\/arielaarenau\/” _builder_version=”4.10.4″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.4″ _module_preset=”default” custom_css_main_element=”font-family: Inter;||font-style: normal;||font-weight: normal;||font-size: 20px;||line-height: 170%;||\/* or 34px *\/||||||color: #FFFFFF;” global_colors_info=”{}”]I believe it would be wise to start off this series of posts by stating for the record that I am both a shareholder of Meta and, more importantly, have long been taken with the company\u2019s founder and CEO Mark Zuckerberg. I am fascinated by the company, formerly known as Facebook, as well as its founding. I fundamentally believe that it has changed social media forever and has made storytelling a pervasive phenomenon.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cubmpd.ca\/storytellers\/wp-content\/uploads\/2022\/12\/4.png” title_text=”4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.4″ _module_preset=”default” custom_css_main_element=”font-family: Inter;||font-style: normal;||font-weight: normal;||font-size: 20px;||line-height: 170%;||\/* or 34px *\/||||||color: #FFFFFF;” global_colors_info=”{}”]Since its humble beginnings in Zuckerberg\u2019s Harvard dorm room, Instagram and Twitter have joined the big blue app as dominant players in social media storytelling. Prior to TikTok, no traditionally defined social media app had as wide an impact on the North American market as Facebook, Instagram, and Twitter. Snapchat came close with its \u201cstories\u201d feature, but Instagram\u2019s adoption of that storytelling method won people over and led to Snapchat remaining as a largely peer-to-peer messaging app rather than traditional social media. This is unlike YouTube, which is more closely aligned with a streaming platform than a social media app.<\/p>\n
Simply put, Facebook, Instagram, and Twitter have each spent over a decade as the unencumbered market leaders in social media storytelling \u2013 that is, until recently with the unparalleled rise of TikTok and emerging growth of BeReal.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cubmpd.ca\/storytellers\/wp-content\/uploads\/2022\/12\/5.png” title_text=”5″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.4″ _module_preset=”default” custom_css_main_element=”font-family: Inter;||font-style: normal;||font-weight: normal;||font-size: 20px;||line-height: 170%;||\/* or 34px *\/||||||color: #FFFFFF;” global_colors_info=”{}”]Over the last 12, 16, and 18 years, Instagram, Twitter, and Facebook, respectively, have led successful social media storytelling companies with products that have gone through massive evolutions. These transformations aimed at fending off competition have, as of late, come under major scrutiny from users. One cannot understate the magnitude of the ongoing reckoning of Facebook, Instagram, and Twitter. Facebook\u2019s parent company is down over 70% year to date, Elon Musk is looking to \u201csave\u201d Twitter (Waters & Murphy, 2022), and Instagram\u2019s lead executive is responding to backlash from users claiming the app \u201csucks\u201d (Lopatto, 2022). Recently, influencers Kim Kardashian and Kylie Jenner highlighted this with a viral post where they called on Instagram to revert its latest round of product changes, specifically calling on the app to \u201cstop trying to be TikTok\u201d (Paul, 2022).[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cubmpd.ca\/storytellers\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-26-100147-626×1024.png” title_text=”Screenshot 2023-01-26 100147″ align=”center” _builder_version=”4.10.4″ _module_preset=”default” width=”100%” max_height=”716px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.4″ _module_preset=”default” custom_css_main_element=”font-family: Inter;||font-style: normal;||font-weight: normal;||font-size: 20px;||line-height: 170%;||\/* or 34px *\/||||||color: #FFFFFF;” global_colors_info=”{}”]As content creators like the Kardashians can attest, Facebook, Instagram, and Twitter are well known in the industry for their constant adoption of new features introduced by nascent, smaller social media apps. It is my belief that these product evolutions have boiled over and are what has led to the rise of platforms like TikTok and BeReal. The question this series aims to explore is whether the evolution of mainstream social media apps into everything<\/em> platforms has led to an identity crisis in social media storytelling.<\/p>\n It is my belief that these platforms lost their unique storytelling capabilities as they grew into catch-all services. In a world where the \u201cmedium is the message,\u201d (McLuhan & Fiore, 1976) creators continue to seek mediums that allow them to effectively leverage the unique affordances found within a given platform. After a decade of social media supremacy, TikTok has successfully delivered on that and is filling a void in storytelling left by the mainstream social media players.<\/p>\n Over the course of this series, I will spotlight how Facebook, Instagram, and Twitter once afforded users with a form of unique, constraint-driven storytelling now found within TikTok and BeReal. I will delve into each platform\u2019s history and articulate how these platforms\u2019 desire to be everything<\/em> platforms turned them into nothing<\/em> platforms. Finally, you will hear from two fellow BMPD students \u2013 Lea, a rising TikTok content creator, and Alicia, an avid BeReal user \u2013 as I work to pinpoint what specifically these platforms provide that Facebook, Instagram, and Twitter no longer do. \u00a0[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cubmpd.ca\/storytellers\/wp-content\/uploads\/2022\/12\/ArielBioImage-1.png” title_text=”ArielBioImage” align=”center” _builder_version=”4.10.4″ _module_preset=”default” width=”100px” height=”100px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_css_main_element=”font-family: Inter;||font-style: normal;||font-size: 16px;||line-height: 160%;||\/* or 26px *\/||||text-align: center;||color: #FFFFFF;” global_colors_info=”{}”]<\/p>\n Ariel Aarenau<\/strong> is in his final year of the Bachelor of Media Production and Design program at Carleton University where he is also minoring in Business. The fusion of digital media, design thinking, and innovative business technologies combines both his strengths and passions. He currently works at Deloitte as a Business Analyst focusing on digital strategy, innovation, and transformation advisory projects. Prior to joining Deloitte, Ariel held roles in Multimedia Services at the House of Commons of Canada, Marketing and Business Development for Deloitte Israel, and the Digitally Assisted Storytelling division of Carleton Immersive Media Studio.<\/p>\n [\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”7px” _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”4_4,1_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”]References <\/strong><\/span><\/p>\n Paul, L. (2022, July 26). Instagram caves and walks back changes after Kim Kardashian, Kylie Jenner called for app to stop copying TikTok<\/em>. Rolling Stone. Retrieved October 27, 2022, from https:\/\/www.rollingstone.com\/culture\/culture-news\/kim-kardashian-kylie-jenner-want-instagram-to-stop-copying-tiktok-1388110\/<\/span><\/p>\n McLuhan, M., & Fiore, Q. (1967). The medium is the massage<\/em>. New York, Bantam Books.<\/span><\/p>\n Waters, R., & Murphy, H. (2022, April 16). Elon Musk fails to convince the doubters that he will ‘save’ twitter<\/em>. Financial Times. Retrieved October 27, 2022, from https:\/\/www.ft.com\/content\/bdaa0a37-9f4f-4bcc-8f3a-ca9261186e8c<\/span><\/p>\n Lopatto, E. (2022, July 26). Adam Mosseri confirms it: Instagram is over<\/em>. The Verge. Retrieved October 27, 2022, from https:\/\/www.theverge.com\/2022\/7\/26\/23279815\/instagram-feed-kardashians-criticism-fuck-it-im-ou<\/span>t<\/span>[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”7px” _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.4″ _module_preset=”default” text_font=”Inter||||||||” header_font=”Inter|700|||||||” header_text_color=”#f2f2f2″ header_font_size=”48px” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.10.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” border_style_all=”none” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.10.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog posts_number=”1″ include_categories=”1″ show_categories=”off” show_pagination=”off” _builder_version=”4.10.4″ _module_preset=”default” header_font=”Inter|600|||||||” body_font=”Inter||||||||” meta_font=”Inter||||||||” read_more_font=”Inter|500|||||||” pagination_text_color=”#000000″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” header_text_align_tablet=”center” header_text_align_phone=”” header_text_align_last_edited=”on|desktop” body_text_align_tablet=”center” body_text_align_phone=”” body_text_align_last_edited=”on|tablet” meta_text_align_tablet=”center” meta_text_align_phone=”” meta_text_align_last_edited=”on|tablet” custom_css_title=”font-family: Inter;||font-style: normal;||font-weight: bold;||font-size: 24px;||line-height: 29px;||color: #F8F8F8;” custom_css_content=”font-family: Inter;||font-style: normal;||font-weight: normal;||font-size: 13px;||line-height: 16px;||color: #979797;” custom_css_post_meta=”font-family: Inter;||font-style: normal;||font-weight: normal;||font-size: 13px;||line-height: 16px;||color: #979797;” custom_css_featured_image=”width: 350px;||height: 350px; 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Carleton University School of Journalism and Communication. All rights reserved.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" I believe it would be wise to start off this series of posts by stating for the record that I am both a shareholder of Meta and, more importantly, have long been taken with the company\u2019s founder and CEO Mark Zuckerberg. I am fascinated by the company, formerly known as Facebook, as well as its founding. I fundamentally believe that it has changed social media forever and has made storytelling a pervasive phenomenon.<\/p>\n","protected":false},"author":6,"featured_media":919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[1,17],"tags":[],"class_list":["post-916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","category-ariel"],"_links":{"self":[{"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/posts\/916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/comments?post=916"}],"version-history":[{"count":47,"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/posts\/916\/revisions"}],"predecessor-version":[{"id":1076,"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/posts\/916\/revisions\/1076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/media\/919"}],"wp:attachment":[{"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/media?parent=916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/categories?post=916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cubmpd.ca\/storytellers\/wp-json\/wp\/v2\/tags?post=916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}More Stories<\/h1>\n